Proxies can become a perfect tool for a number of specific use cases in terms of market research. For example, you can successfully analyze your current market positions, competitors actions, ad performance, and many similar indicators. So, with a proxy setup, you can easily conduct powerful geo-targeted tasks. This will be useful when you work on several markets at the same time and want to keep an eye on all of them at the same time. Or, on the contrary, you can just analyze how your positions, ads, etc. look from different parts of the world and for customers from different regions.
This, at the same time, can be useful for ad verification. You can track how your ads are placed on different sites in different regions, track the translation, placement, and all other important parameters. And of course, you can monitor any of these options on your competitors side to always have the full picture of the market.
Web scraping is all about accessing websites for collecting data or information critical for business purposes. You can use special tools, bots or scripts to perform this function, and, in most cases, you will need a set or reliable proxies to hide your online presence under different IPs in order to stay below the radars of anti-scraping systems.